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BLM223: Operations and Production Management

3 Credits

This course is an introduction to the strategic concepts and the quantitative and qualitative tools used in managing the recurring activities of a firm in the areas of production and operations. The objective of this course is to provide the student with critical thinking skills and insight into the issues and problems dealt with primarily in a manufacturing environment and to provide them with the appropriate analytical resources and techniques used to gain a competitive advantage. Some of the areas to be considered from a process view perspective include site location, forecasting, inventory control, capacity planning, cycle time, scheduling, quality, information resources, and supply chain management.

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BLM234: Introduction to Purchasing and Supply Chain Management

3 Credits

This course will focus on Purchasing and Supply Chain Management (SCM) and the contributory role that each plays in developing a successful domestic and international Supply Chain strategy for an organization. Also presented is the impact they have on the competitiveness, success and profitability of a firm and its strategic partners. Additional topics included are a brief history, collaboration, supplier evaluation and selection techniques, negotiation strategies and the increased utilization of systems integration. Strategic versus tactical functionality is covered along with worldwide business dynamics, product flow, transportation, inventory control, warehousing, analytical tools, and finally future trends.

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BLM245: Introduction to Inventory and Warehouse Management

3 Credits

This course focuses on one of the most costly aspects of Supply Chain Management, the storage and management of physical inventories, and explains the fundamental management challenges associated with each. Straight forward quantitative metrics such as order cycle time, turnover, fill rates, and carrying costs are presented. Decision making tools such as the Reorder Point Quantity and Economic Order Quantity (EOQ) are taught to help manage these functions in an efficient manner. Basic and developing technologies, material handling equipment and optimum storage utilization within the warehouse are covered. Upon completion, the student should be able to address the basic problems associated with warehousing and inventory management.

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BUS101: Principles of Business

3 Credits

Examines the scope of business as it relates to the global economic system. Topics include types of business ownership, management principles, the internal organization, human resource management, marketing, finance and risk management. Students should take this course during their first semester as a foundation for other business courses.

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BUS106: Business Communications

3 Credits

Explores the integrated communication skills necessary for today's workplace, including the purposes, strategies, and processes of listening, speaking, reading, writing, and presenting within business contexts. Incorporates language arts skills throughout the course.

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BUS108: Customer Service Management

3 Credits

The course provides an overview of basic elements of customer service, career options, and role in any industry. It studies leaders in service and the impact of service businesses on the world economy. The course presents case studies of businesses which utilize customer service and hospitality techniques to differentiate from their competition and to develop new products and services. It covers customer service philosophies, skills and innovations. The course examines available technology used to anticipate and manage customer needs and improve revenue and customer retention.

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BUS109: Principles of Retailing

3 Credits

Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech retail to e-tail business environment.

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BUS110: Personal Money Management

3 Credits

Equips students with hands-on, lifelong skills including creating a financial plan for personal goals, avoiding credit trouble, saving money on everyday and major purchases (auto, homes, etc.), investing in stocks, bonds and mutual funds.

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BUS111: Exploring Business Opportunities

3 Credits

Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start-up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Not open to students with credit in BUS225.

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BUS112: Supervisory Principles

3 Credits

Concentrates on the scope of management in the global environment. Examines the four main functions of management (planning, organizing, leading, and controlling) and the decision-making process through case analysis and team projects. Studies the management skills necessary to adapt to rapidly changing world competition and environments.

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BUS113: Social Media & Digital Marketing

3 Credits

Students will hone the skills necessary to effectively leverage social media to engage target audiences, promote brands, leave a meaningful impression, and achieve marketing goals. Students will learn how to create and maintain strategic social media presences that take into account consumer perception, marketing objectives, user experience, campaign or business objectives, and more. Using a hands-on approach to learning today’s platforms and best practices, students will engage in opportunities for real-world social media campaign building, creativity, engagement, and analysis.

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BUS194: Public Procurement

3 Credits

Introduce public procurement principles and relevant applications by integrating concepts from a legal, ethical, and documentation oriented standpoint.

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BUS196: Social Media & Digital Marketing

3 Credits

Students will hone the skills necessary to effectively leverage social media to engage target audiences, promote brands, leave a meaningful impression, and achieve marketing goals. Students will learn how to create and maintain strategic social media presences that take into account consumer perception, marketing objectives, user experience, campaign or business objectives, and more. Using a hands-on approach to learning today’s platforms and best practices, students will engage in opportunities for real-world social media campaign-building, creativity, engagement, and analysis.

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BUS200: Social Media Strategy & Campaign Building

3 Credits

This immersive class explores the data-driven world of social media strategy and primes students to be savvy digital marketers in the business context. Students will understand the basis of social media strategy and search engine optimization (SEO) throughout this class and put that knowledge into practice in a semester-long campaign project. In creating, analyzing, and refining a social media campaign strategy, students will develop real-world skills in data analytics, social media marketing, strategic management, SEO, and more. Pre-requisite: BUS 113

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BUS201: Professional Sales

3 Credits

Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.

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BUS203: Advertising

3 Credits

Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.

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BUS204: Business Management Problems

3 Credits

Analyzes the motives and behaviors of groups and individuals. Develops analytical and decision- making skills applied to business management problems. Students develop communication skills, identify problems and opportunities, make recommendations, write strategic plans and implement TQM. Prerequisite: BUS101.

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BUS205: Business Law 1

3 Credits

Studies the impact of law on the business environment. Topics include ethics, contracts, sales, torts, consumer protection, criminal law, civil and criminal procedure, litigation, and the court system.

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BUS206: Business Law 2

3 Credits

Studies the law of personal property and bailments; real property; landlord and tenants; wills, trusts and estates; negotiable instruments; insurance; secured transactions; bankruptcy; principal and agency; employment; sole proprietorships, partnerships and corporations; and professional liability. Prerequisite: BUS 205.

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BUS207: Human Resource Management

3 Credits

Studies human resources managerial theories and practices appropriate for any Organization. Topics include planning personnel needs, recruiting, selecting, developing, utilizing, compensating and maximizing human resources. Prerequisite: BUS101.

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